Orphan Brands Essay Example | Topics and Well Written Essays - 5500 words

Orphan Brands - Essay Example 1). Marmite is one of those orphan brands that people can tell what it is just from sight, and often grow used to its particular flavor after a while of using it. Children in Britain are generally fed the substance from the time they are weaned, and most never grow out of it. It has a high B-vitamin content, as well as riboflavin and niacin-and as such is very healthy for them to eat. (The vitamin-B complex helps prevent anemia.) Plus, they grow used to the taste, so it is sort of like soda, potato chips, of other snacks that children in the Western world get accustom to as they grow older. The purpose of this paper is first, to discuss branding, and also to define orphan brands and how they are created, determine why they are named orphan brands, why orphan brands are bought by other companies, weather or not it was a good idea for the company to sell them, how strong was the brand, what benefits are achieved from the new company, advantage(s) and disadvantages(s) of the new company, changes that were made by the new company, brand, what benefits are achieved through the new company, and advantages and disadvantages. We are also going to look at the success of the "orphan brands" and if in fact the companies who chose to sell them should have retained the brands or not, and weather or not it would have been more profitable to do so. Marmite: Love it or Hate it For the sake of further explaining the product in question for that those who do not know, marmite is a popular way to make a sandwich and other similar meals. Here is a popular recipe for the Marmite and Cheese Dream, taken from (Marmite.com.uk, 2008, pg. 1): Marmite and Cheese Dream 1. Take a couple of slices of bread and spread with butter. 2. On one of the slices spread your Marmite on top of the butter (we'd recommend 4g, or about the end of a knife). 3. Now lay on a slice of your favourite hard cheese (e.g Cheddar, Emmental etc). 4. Finish off with some salad vegetables and close this delicious combo with the other slice of bread. Other ideas taken from (Marmite.com.uk, 2008, pg. 1) include include the following delicious treats: Marmite and cheese dream The Italian job Ocean lovers' Ploughman's Sunday roast Mediterranean chicken Veggie delight Tomato with a twist Savoury cheese and cucumber Simple cottage cheese open face Cheat's Welsh Rarebit Marmite is a very niche product, and for the people who live it there is nothing else that hits the spot quite like marmite. It is a product that some people will for sure hate, but those that love it will even go out of their way to follow the product across name changes and product transfers. People are for certain loyal to marmite, no matter who is making the brand they love so much. Marmite's getting a 21st Century Makeover Today Marmite is evolving with the trends of the modern food world. According to the discussed herein article entitled Groceries that Time Forgot (2008,pg. 1), "Marmite's getting a 21st-century makeover. You'll either love it or you'll hate it - but Marmite is henceforth to be sold in plastic squeezable bottles as well as in those old-fashioned glass jars." Bowden adds, "Creating a

Advanced Seminar Final Take Home Exam Assignment

Advanced Seminar Final Take Home Exam - Assignment Example The fourth is education in order to enhance growth of knowledge and the management of activities that direct, organize or control activities that psychologists offer to the public. Fifth is ability to adhere to ethics of good practice and lastly the skills to develop appropriate attitudes towards the understanding of concepts such as individual differences, cultural diversity and professional development (Falender & Shafranske, 2008). MASTERY stands for Mastering knowledge, Assessing skills and competence, Setting minimal competency standards, Training to competency, Evaluating understanding of relevant legal and ethical principles, Reviewing skill level and Yielding to continuing education (Falender & Shafranske, 2008). I will ensure that the trainees have the knowledge required of them to become competent psychologists by providing training opportunities for them in order to build their knowledge and skills. After the training I will use various methods to assess whether they have acquired the right knowledge and skills necessary for them to perform their duties. In order for them learn faster and acquire these skills it is important to set minimal standards for them so that they feel motivated to learn. In the supervision I will continue to offer more avenues for training so that they build on their competencies so that they feel competent about their duties. I will also ensure that they do understand ethical concerns in handling patients by exposing them to various legal and ethical problems. I will also evaluate them to see whether they have learnt anything if not I will give them a chance to build their knowledge through continued education. Intentional self-disclosure is the deliberate verbal or nob verbal disclosure of personal information. It refers to both verbal and other deliberate actions that may include placing a given family photo in the office. There are two types: